What cookies are
Cookies are small files stored on your device. Similar technologies include pixels and local storage. They can be first-party (set by sirplay.com) or third-party (set by a vendor such as Google).
Categories
- Strictly necessary — security, load balancing, language, session, storage of your cookie choices. These do not require consent.
- Analytics — Google Analytics and similar measurement of pages, countries and devices. Loaded only after opt-in via the CMP.
- Functional — remember UI preferences that are not strictly necessary.
- Marketing — B2B remarketing tags, only after opt-in. Not used on this domain to acquire consumer gamblers without a separate legal review.
Google Analytics and monitoring
Google Analytics helps us understand which professional pages (for example demo, crypto white label, no-KYC, Web3 casino) attract operators. We use Consent Mode where available, disable advertising features unless separately approved, and do not use Analytics to build a consumer gambling profile.
The internal CRM does not set a tracking cookie on anonymous browsers. CRM records start when you submit a form or email us.
Other monitoring (host logs, bot protection, tag manager) may set strictly necessary or security cookies.
How to manage consent
Use the “Cookie settings” control in the footer or the CMP banner. Rejecting non-essential cookies must not block reading of legal pages or sending the contact / data-request form. You can also delete cookies in your browser.
Cookie inventory (keep in sync with GTM / CMP)
Publish a live table synchronised with the tag manager. Template:
Name | Provider | Purpose | Duration / type |
cookie_consent / CMP id | Sirplay / CMP vendor | Store consent | 6–12 months · necessary |
session / csrf / lb | Hosting | Security and session | Session · necessary |
_ga, _ga_* | Google Analytics | Distinguish visitors, measure pages (after consent) | Up to 14 months · analytics |
_gid | Google Analytics | 24h visitor distinction (after consent) | 24 hours · analytics |
GTM container | Google Tag Manager | Load consented tags | Session / persistent · necessary + conditional |
CRM / form token | Sirplay CRM | Submit and protect lead forms | Session · necessary |
