A sportsbook customised to your specifications: design, features and integrations built around your brand, with Nash AI risk tools for the sportsbook. Demo within 24 hours; the launch plan follows the customisations you choose.
Sirplay White Label Betting Platform is a sportsbook customised to the operator’s specifications: design, user journey, features and integrations are built around your brand. Trading and risk can be run by Sirplay as a managed service or by your own team with Nash AI risk tools for the sportsbook; Sirplay provides 24/7 support and licensing support, and the operator brings the licence, the brand and the players. A demo is available within 24 hours, and the launch timeline depends on the customisations. If you need to launch faster, the turnkey platform is ready to use and goes live in about 10 working days.
Licensing
A white label runs under the operator’s own gambling licence: Sirplay does not lend or rent its licence. If you do not have one yet, start from the licence, not from the platform.
- Jurisdiction: our team helps you understand which licence fits the markets you want to target.
- Requirements: what the application asks for, and how KYC/AML and responsible gambling are set up on the platform.
- Timing: see the platform in a demo within 24 hours while the licence is in progress; the roughly 10 working days to go live start once the licence and market scope are clear.
Sirplay provides licensing and legal support; the licence, KYC/AML duties and player funds stay with the operator.
- Creation of website, branding, customisation, and testing of the clients’ sportsbook;
- Regular updating and feature upgrades;
- Hardware setting up, hosting, 24/7 monitoring and support;
- Wide range of betting markets, sports categories and leagues;
- Bet acceptance and settlement;
- Risk management, accounting and monitoring tools.
Thanks to close cooperation with our customers, we continuously improve our sports betting software making it faster, more reliable and easier to use.
Customizations
CustomizationsSirplay’s consultants will collect your requirements and show you several templates and recent development works: all the platforms are multi language and multi currency, the UI will be customized around your needs.
Take your first steps in Sirplay’s world.
Odds
We have already integrated the best odds providers in the world and if that’s not enough for you we can also integrate your favorite one.
Customise the odds format in 5 different ways: European (decimal odds), UK (fractional odds) or American (moneyline odds), including Hong Kong, Indonesian and Malaysian odds format.
Marketing tools
The acquisition of new players is a key point, Sirplay provides various tools depending on the goal to be achieved. We have simplified the management of affiliations and our bonus engine allows you to be competitive in the market.
Winnings coverage
Trading and risk management services. We offer trading and risk management services, odds management advice and optional winnings coverage: under contract, if the platform does not generate revenue, Sirplay can cover your players' winnings.
Sportsbook Branding
Unlimited layouts. Choose from many sportsbook layouts, we have a wide selection of templates. Or create your own layout through the API services, you and your development team will be able to build a bespoke User Interface in complete autonomy.
Multi Language and Multi Currency
Internationalization - i18N. You can easily choose the language and currency you want to display on the platform, including crypto currencies.
Compare
| Turnkey | White Label | |
|---|---|---|
| What it is | Ready-to-use platform | Customised to your specifications |
| Customisation | Brand, colours, domain and Sirplay templates | Design, features and integrations built to your specs |
| Time to launch | About 10 working days | Depends on the customisations |
| Trading and risk | Managed by Sirplay or by your team with Nash AI | Managed by Sirplay or by your team with Nash AI |
| Best for | Launching fast with a proven setup | A distinctive product built around your brand |
Faqs
What is a white label sportsbook?
A sportsbook customised to your specifications and run under your brand on Sirplay technology: design, features and integrations are built around your project, with odds feeds, fiat and crypto payments, Nash AI risk tools for the sportsbook and 24/7 support.
What is the difference between white label and turnkey?
Turnkey is a ready-to-use platform: your brand, colours and domain on Sirplay templates, live in about 10 working days. White label is customised to your specifications, and its timeline depends on the customisations. In both models, trading and risk can be run by Sirplay or by your own team with Nash AI tools.
How fast can I launch a white label sportsbook?
Sirplay can open a demo within 24 hours. A white label follows a launch plan based on the customisations you ask for. If you need to go live faster, the turnkey platform is ready to use and launches in about 10 working days.
Does Sirplay provide the gambling licence?
No. The licence is issued to the operator. Sirplay provides licensing support, but the licence, KYC/AML duties and player funds stay with the operator.
Who owns the players and the data?
The players are the operator’s customers. Ask for player data export and exit terms in writing before signing; they belong in the contract, not in a sales promise.
How much does a white label sportsbook cost?
The price depends on markets, scope and services such as winnings coverage. Sirplay quotes it after a demo and a scoping call, so the number reflects what you will actually run.
Our team is available for sales enquiries, product demos and information about White Label Sportsbook, White Label Casino and B2B iGaming services.