Who we are

Sirplay is a B2B iGaming software company founded in 2011. We build and run sportsbook, online casino, crypto and Web3 casino platforms for licensed operators, delivered as white label, turnkey, iFrame or API. Today we work with more than 130 clients in 22 countries across Latin America, Europe and Asia.

Our companies are Sirplay USA LLC (Bellport, New York) and Sirplay Sudamerica EIRL (Lima, Peru).

sirplay.com is a B2B site: we do not accept bets here. You can see the platform live on mybitcoin.casino, a licensed Sirplay site, and on our demo sites rex.games and sirplay.bet. For our clients, the licence, KYC/AML duties and player funds stay with the operator.

Sirplay in numbers: a demo within 24 hours, go-live in about 10 working days once brand assets and market scope are clear, more than 100,000 live sports events a month, 30,000+ casino games, and a platform tested by GLI and BMM.

Clients
130 +
Countries
22 +
Licenses
9
Certifications
4

Our mission

Give licensed operators a platform they control: their brand, their players, their data and their pace. We take care of the technology, the odds feeds, the risk tools and the integrations, so our clients can put their energy into acquisition and retention.

Our competitive advantage

Risk management built in. Sirplay has developed its own risk management models while running sportsbooks with its clients since 2011.

Nash AI. At the end of 2023 we launched Nash AI, our AI layer for risk and trading. It helps traders monitor exposure, profile customers and set limits, with manual override and an audit log of every change.

Milestones: 2011, Sirplay is founded · 2017, crypto sportsbook · 2021, Web3 wallets · end of 2023, Nash AI.

Collage of polaroid photos showing Sirplay trade show booths at global events and fairs from 2015 to 2019 on a black background.

Certifications and compliance

The Sirplay platform is tested by GLI and BMM, independent testing laboratories for gaming systems, and our information security follows ISO/IEC 27001. We work to meet the technical requirements published by each jurisdiction where our clients operate.

Partners

We integrate game studios, live casino providers, odds feeds and payment providers, so an operator signs one contract and works in one back office instead of managing dozens of separate integrations.

New providers can be added to the platform when a market or a client needs them.

We’re Ready to Discuss Your iGaming Project

Tell us about your sportsbook platform, casino or Betting Software needs. Our team will guide you with a fast, focused response.

Request information

Your privacy is important to us: we will never share your personal information. See our privacy policy for further details.

Prefer a Direct Contact?

Our team is available for sales enquiries, product demos and information about White Label Sportsbook, White Label Casino and B2B iGaming services.

Faqs

Questions, Clearly Answered

In 2011. Today Sirplay works with more than 130 clients in 22 countries.

Our companies are Sirplay USA LLC in Bellport, New York, and Sirplay Sudamerica EIRL in Lima, Peru. We serve operators in Latin America, Europe and Asia.

Not on sirplay.com, which is a B2B site. The platform runs live on mybitcoin.casino, a licensed Sirplay site, and on the demo sites rex.games and sirplay.bet.

Sportsbook, online casino, crypto and Web3 casino platforms, a bonus engine and Nash AI risk tools, delivered as white label, turnkey, iFrame or API.

The platform is tested by GLI and BMM, and our information security follows ISO/IEC 27001.

Among others: Giusy Boccia (COO), Michele Luminoso (CMO), Giuseppe Fuschino (Sportsbook Manager) and Anna Verdoliva (Business Developer, casino).

News

Market Insights for iGaming Operators